Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido watches endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural design glories. Cutting-edge technical innovations, mechanical movements known for their excellence and high-quality materials are the three pillars on which the watch brand’s unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss made mechanical watches.